![]() There are many resources available on the internet regarding the timeline of this change, but we recommend going straight to the source materials that Google have provided. If you have strong concerns, you are encouraged to seek additional information and professional advice.įinally, if your web store does not depend on SEO / organic search traffic (for example, because your site’s inventory is behind a login wall), then this content will be largely irrelevant for you. Accordingly, the analysis that we provide in this post is based on what information is publicly available and our industry experience and expertise. What considerations and criticisms you should take into account when considering Google’s metrics and testing toolsīefore we begin, we should preface this post by saying that we are talking about a third-party service and so we can only speculate on exactly what will be happening ‘behind the scenes’.What the perspective is from the ecommerce industry as a whole.What tools, data and information Google is offering.What’s going on with Google’s new algorithm change.The point of this blog post is not to parrot what has already been said in Google’s documentation rather, we will reference and point to it, so that you can read it yourself, and then analyze it through the lens of ecommerce so that we can see what it could mean for web store SEO. Thus, when ranking pages that it considers equally relevant to a user’s search, it will prefer the one that gives a better user experience. In short, Google wants people who use its search engine to visit pages that not only deliver the content that is relevant to their search but also provide a good user experience. Page experience signals include things like first-load performance, mobile-friendliness, security and safety. In June 2021, Google will be changing their ranking algorithm to include page experience signals as ranking factors. Written by Steve Goldberg and Diego Gallo and Darren Jan-Janin.What Google's Core Web Vitals Update Means for Ecommerce SEO Real User Data is Always Better than Artificial ‘Lab’ Data.First-Load Performance Metrics are Not Representative of All Performance. ![]() Lighthouse and PageSpeed Insights are Not Calibrated for Web Stores.SEO Fundamentals and Content are Supreme. ![]()
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